The Family Group - A Venture Begins

The begining of our journey was the most confusing part. Finding that one "golden" need that will win us over, that will change peoples' lives and will also be practical was not an easy task, apparently.

Our first group brain-storm came up with very interesting ideas from a variant of fields, including assistive technology for Alzheimer's and Dementia patients and Dyscalculia on one side of the scale and driving lessons at the far other side of the scale.

We had a hard time deciding which field moves us the most, developing a product that will have a positive impact is exiting!

So we made a vote and decided to go for a product that will improve the communication and care for family members with Alzheimer's and Dementia.

We began interviewing our family about the experiences they had with their parents, our grandparents. We reached some very sad conversations and found difficulty getting into nursing homes to deepen our understanding, every week we would meet and share our heart breaking experiences.

Dealing with old age made us unhappy, but talking to our parents about those intimate subjects made us feel closer to them. We then realized how our busy life style, along with the physical distance from our families, made our connections with the people we love the most fade. We all agreed this was a topic we have an enormous urge to explore and a bigger comparative advantage, we were the consumers of our product

So we all agreed. Time for a pivot!

We set out to solve our own problem experienced by many others,

We would develop a product that will deepen and improve relationships within the family

But how?